About Us
Founded in 2009 in Varanasi, PANACHE operates as a unit of Greyforce Industries Ltd. Over the years, it has grown into a trusted fashion retail platform with three flagship offline stores across Varanasi and Lucknow, along with its online presence at panachestore.com
PANACHE brings together some of the finest fashion brands under one curated platform, offering a thoughtfully selected range of designer ethnic wear and wedding fashion for women. Alongside this, PANACHE is home to its own design house, specialising in custom-made ensembles tailored to individual tastes, occasions, and craftsmanship preferences.
Known for its emphasis on quality, craftsmanship, and refined design sensibilities, PANACHE serves women seeking designer sarees, bridal lehengas, wedding suit sets, and contemporary ethnic wear for weddings, celebrations, and festive gatherings—pieces that feel relevant, elegant, and enduring.
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Our Vision
To build Panache into a trusted destination for curated Indian fashion, where heritage craftsmanship and contemporary design coexist. Our vision is to represent Indian ethnic wear with integrity, elevating how women experience wedding, festive, and occasion fashion—thoughtful, refined, and rooted in cultural relevance.
Our Mission
Our mission is to curate exceptional designer collections and deliver personalised fashion experiences through quality, craftsmanship, and attention to detail. By supporting designers, offering custom-made solutions, and maintaining consistency across offline and online platforms, we aim to make premium Indian fashion accessible, reliable, and enduring.
